{"id":1117,"date":"2024-09-09T07:40:51","date_gmt":"2024-09-09T07:40:51","guid":{"rendered":"https:\/\/aadhikarwarta.com\/?p=1117"},"modified":"2024-09-09T07:40:52","modified_gmt":"2024-09-09T07:40:52","slug":"tata-bluescope-steel-launches-sustainability-initiative-to-recycle-plastic-waste","status":"publish","type":"post","link":"https:\/\/aadhikarwarta.com\/?p=1117","title":{"rendered":"Tata BlueScope Steel launches sustainability initiative to recycle plastic waste"},"content":{"rendered":"\n
\"Tata<\/figure>\n\n\n\n

Tata BlueScope Steel, one of India\u2019s leading producers of colour-coated steel and building solutions, launched a sustainability initiative, in Rajasthan, aimed at collecting and recycling plastic waste, specifically the plastic guard film used with its flagship retail brand DURASHINE\u00ae.<\/p>\n\n\n\n

DURASHINE\u00ae is a premium steel roofing product offering durable and aesthetically superior solutions for residential, commercial, and industrial applications.<\/p>\n\n\n\n

These sheets are protected by a thin plastic guard film that prevents abrasion and scratches during transportation and storage, preserving their coating and paint finish. Tata BlueScope Steel encourages the immediate removal of this guard film after installation to ensure proper disposal and recycling.<\/p>\n\n\n\n

As part of this initiative, Tata BlueScope Steel aims to reduce the environmental footprint of its products by creating a collection-and-recycling-ecosystem of plastic guard films through fabricators.<\/p>\n\n\n\n

This approach not only promotes sustainable practices within the industry but also provides an additional income stream for fabricators who participate by depositing collected guard films at designated dealer locations in Rajasthan’s Pali, Udaipur, and Degana, where the pilot project was initiated.<\/p>\n\n\n

\n
\"\u091f\u093e\u091f\u093e<\/figure>\n<\/div>\n\n\n

\u201cTata BlueScope Steel is committed to driving sustainability across our operations. By partnering with local fabricators and a government-approved recycler, we aim to tackle plastic waste while also supporting the community and have received positive feedback. This initiative reflects our dedication to responsible business practices,\u201d said Mr Ajay Rattan, Vice President (Building Products – Infra , Safety, Sustainability & Corporate Communication), Tata BlueScope Steel.<\/p>\n\n\n\n

To facilitate this process, the company has partnered with a government-approved recycler and has also launched training programs under its Saksham initiative to enhance fabricators\u2019 skills in handling DURASHINE\u00ae sheets.<\/p>\n\n\n\n

Fabricators are incentivised for collecting and returning the guard films, making the initiative both environmentally beneficial and economically rewarding for those involved.<\/p>\n","protected":false},"excerpt":{"rendered":"

Tata BlueScope Steel, one of India\u2019s leading producers of colour-coated steel and building solutions, launched a sustainability initiative, in Rajasthan, aimed at collecting and recycling plastic waste, specifically the plastic guard film used with its flagship retail brand DURASHINE\u00ae. DURASHINE\u00ae is a premium steel roofing product offering durable and aesthetically superior solutions for residential, commercial, … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1117","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/aadhikarwarta.com\/index.php?rest_route=\/wp\/v2\/posts\/1117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aadhikarwarta.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aadhikarwarta.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aadhikarwarta.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aadhikarwarta.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1117"}],"version-history":[{"count":1,"href":"https:\/\/aadhikarwarta.com\/index.php?rest_route=\/wp\/v2\/posts\/1117\/revisions"}],"predecessor-version":[{"id":1118,"href":"https:\/\/aadhikarwarta.com\/index.php?rest_route=\/wp\/v2\/posts\/1117\/revisions\/1118"}],"wp:attachment":[{"href":"https:\/\/aadhikarwarta.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aadhikarwarta.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aadhikarwarta.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}