{"id":1257,"date":"2024-10-03T09:13:35","date_gmt":"2024-10-03T09:13:35","guid":{"rendered":"https:\/\/aadhikarwarta.com\/?p=1257"},"modified":"2024-10-03T09:13:36","modified_gmt":"2024-10-03T09:13:36","slug":"maharashtra-bids-a-final-goodbye-to-spam-calls-and-smses-with-airtels-ai-powered-network-solution","status":"publish","type":"post","link":"https:\/\/aadhikarwarta.com\/?p=1257","title":{"rendered":"Maharashtra\u00a0bids a final goodbye\u00a0to\u00a0spam\u00a0calls and SMSes\u00a0with Airtel\u2019s\u00a0AI-powered network solution\u00a0"},"content":{"rendered":"\n

Free of cost solution with automatic activation for Airtel customers on all devices<\/em><\/p>\n\n\n\n

\u00a0<\/strong>Bharti Airtel\u00a0through its AI-powered spam detection solution has given\u00a0much-needed\u00a0relief to its customers in Maharashtra. In the last\u00a07\u00a0days\u00a0since\u00a0its launch,\u00a0the system, a\u00a0first-of-its-kind solution by a telecom service provider,\u00a0has been able to successfully identify\u00a070 million\u00a0potential spam calls and 1.2 million\u00a0spam SMS in Maharashtra.<\/p>\n\n\n\n

The solution, which is free of cost, has been auto activated for all Airtel customers without them having to raise a service request or download an app. <\/p>\n\n\n\n

Commenting on the launch,\u00a0George Mathen, Chief Executive Officer, Maharashtra and Goa, Bharti Airtel,\u00a0<\/strong>said,\u00a0\u201cEvery\u00a0scam\u00a0begins with a\u00a0spam\u00a0call.\u00a0As a result, most people\u00a0are reluctant to receive calls\u00a0from numbers they do not recognize\u00a0or\u00a0to\u00a0click on a link shared\u00a0via\u00a0SMS. With Airtel\u2019s AI powered solution,\u00a0all such fears\u00a0can\u00a0be put to rest. <\/p>\n\n\n\n

33\u00a0million Airtel customers in Maharashtra no longer\u00a0have\u00a0to\u00a0worry\u00a0about\u00a0any\u00a0such\u00a0frauds\u00a0since\u00a0Airtel has\u00a0empowered\u00a0them\u00a0with a defense mechanism that will alert them to all\u00a0such\u00a0spam calls\u00a0and SMSes\u00a0in\u00a0real time. Available only\u00a0to\u00a0Airtel customers, this solution will be one of the\u00a0key\u00a0differentiators\u00a0compared\u00a0to\u00a0other service providers\u00a0in the state.\u00a0We are committed to\u00a0working towards removing all annoying disturbances for our\u00a0customers.\u201d<\/p>\n\n\n\n

Developed in-house by Airtel\u2019s data scientists, the AI-powered solution uses a proprietary algorithm to identify and classify calls and SMSes as “Suspected Spam”. The network powered by a state-of-the-art AI algorithm analyses various parameters such as the caller or sender’s usage patterns, call\/SMS frequency and call duration amongst several others, on a real time basis. By cross-referencing this information against known spam patterns, the system flags suspected spam calls and SMSes accurately. <\/p>\n\n\n\n

A dual-layered protection, the solution has two filters \u2013 one at the network layer and the second at the IT systems layer. Every call and SMS passes through this dual-layered AI shield. In two milliseconds the solution processes 1.5 billion messages and 2.5 billion calls. This is equivalent to processing 1 trillion records on a real time basis using the power of AI.<\/p>\n\n\n\n

Additionally, the solution also alerts customers to malicious links received via SMS. For this, Airtel has built a centralised database of blacklisted URLs and every SMS is scanned in real time by a state-of-the-art AI algorithm to caution users from accidently clicking on suspicious links. <\/p>\n\n\n\n

The solution can also detect anomalies such as frequent IMEI changes \u2013 a typical indicator of fraudulent behaviour. By layering these protective measures, the company is ensuring its customers receive\u00a0the\u00a0maximum level of\u00a0defence\u00a0against the evolving landscape of spam and fraud threats.<\/p>\n","protected":false},"excerpt":{"rendered":"

Free of cost solution with automatic activation for Airtel customers on all devices \u00a0Bharti Airtel\u00a0through its AI-powered spam detection solution has given\u00a0much-needed\u00a0relief to its customers in Maharashtra. In the last\u00a07\u00a0days\u00a0since\u00a0its launch,\u00a0the system, a\u00a0first-of-its-kind solution by a telecom service provider,\u00a0has been able to successfully identify\u00a070 million\u00a0potential spam calls and 1.2 million\u00a0spam SMS in Maharashtra. The solution, … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":1258,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"jetpack_featured_media_url":"https:\/\/aadhikarwarta.com\/wp-content\/uploads\/2024\/10\/Add-a-heading-2024-10-03T144109.287.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/aadhikarwarta.com\/index.php?rest_route=\/wp\/v2\/posts\/1257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aadhikarwarta.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aadhikarwarta.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aadhikarwarta.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aadhikarwarta.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1257"}],"version-history":[{"count":1,"href":"https:\/\/aadhikarwarta.com\/index.php?rest_route=\/wp\/v2\/posts\/1257\/revisions"}],"predecessor-version":[{"id":1259,"href":"https:\/\/aadhikarwarta.com\/index.php?rest_route=\/wp\/v2\/posts\/1257\/revisions\/1259"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aadhikarwarta.com\/index.php?rest_route=\/wp\/v2\/media\/1258"}],"wp:attachment":[{"href":"https:\/\/aadhikarwarta.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aadhikarwarta.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aadhikarwarta.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}