{"id":1667,"date":"2024-11-19T09:54:35","date_gmt":"2024-11-19T09:54:35","guid":{"rendered":"https:\/\/aadhikarwarta.com\/?p=1667"},"modified":"2024-11-19T09:54:36","modified_gmt":"2024-11-19T09:54:36","slug":"npci-unveils-brand-positioning-always-forward-to-drive-innovation-inclusivity-and-indias-digital-payment-progress","status":"publish","type":"post","link":"https:\/\/aadhikarwarta.com\/?p=1667","title":{"rendered":"NPCI unveils brand positioning \u2018Always Forward\u2019 to drive innovation, inclusivity and India\u2019s digital payment progress"},"content":{"rendered":"\n

Launches brand campaign to engage and inspire audiences nationwide<\/em><\/p>\n\n\n\n

The National Payments Corporation of India (NPCI), the backbone of India\u2019s digital payments ecosystem, today announced the launch of its new brand positioning, \u2018Always Forward,\u2019 reinforcing its commitment to continuous innovation and inclusivity within India\u2019s financial and payments landscape. NPCI\u2019s new positioning highlights its belief that digital financial transactions are key drivers of individual and national progress, empowering millions to move forward, one transaction at a time.<\/p>\n\n\n\n

For over a decade, NPCI has led India\u2019s digital payment revolution with innovations like UPI, IMPS, RuPay, BHIM, AePS and NETC FASTag among others. These platforms have made secure digital transactions accessible nationwide, driving India toward a digital-first economy. NPCI\u2019s robust payment infrastructure enables seamless, low-cost transactions across the country, empowering every Indian to access digital financial services with ease and confidence.<\/p>\n\n\n\n

At the heart of the \u2018Always Forward\u2019 positioning is India\u2019s evolution into a \u2018striver\u2019s economy,\u2019 where millions of individuals are motivated to seek continuous progress, investing time and resources to achieve their goals. NPCI aims to empower these strivers, sharing their optimism for a brighter future. By offering cutting-edge payment solutions, NPCI is transforming this optimism into real progress, helping individuals move forward with confidence and ambition.<\/p>\n\n\n\n

Ramesh Yadav, Chief of Marketing, NPCI,<\/strong> said, \u201c\u2019Always Forward\u2019 will resonate with the inner striver in everyone, who aspires for a brighter future and leverages technology to advance it. This positioning reflects our dedication to making financial transactions not only easy and secure, but also a catalyst for personal and national progress. NPCI\u2019s \u2018Always Forward\u2019 is a celebration of progress, innovation, and the transformative power of digital payments to shape India\u2019s future.\u201d<\/p>\n\n\n\n

As part of this initiative, NPCI is launching its brand campaign under the same name. The campaign will feature dynamic creatives across print, digital, ambient media, and cinema, all designed to inspire and engage a diverse audience nationwide. The campaign highlights how NPCI\u2019s solutions empower individuals to move forward in life with ease and confidence.<\/p>\n\n\n\n

In addition to showcasing real-life use cases, the \u2018Always Forward\u2019 campaign aims to inspire India\u2019s next generation of strivers\u2014young students, tech enthusiasts, and entrepreneurs\u2014to embrace digital payments and actively participate in the evolving digital economy. The campaign seeks to build trust, emphasize NPCI\u2019s impact, and foster greater inclusivity in India\u2019s payments landscape. \u2018Always Forward\u2019 is not just a campaign but a movement reflecting NPCI\u2019s enduring commitment to driving innovation and inclusivity, ensuring that every Indian, from every corner of the country, has the tools to participate fully in a digital future.<\/p>\n","protected":false},"excerpt":{"rendered":"

Launches brand campaign to engage and inspire audiences nationwide The National Payments Corporation of India (NPCI), the backbone of India\u2019s digital payments ecosystem, today announced the launch of its new brand positioning, \u2018Always Forward,\u2019 reinforcing its commitment to continuous innovation and inclusivity within India\u2019s financial and payments landscape. NPCI\u2019s new positioning highlights its belief that … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":1668,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-1667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-english"],"jetpack_featured_media_url":"https:\/\/aadhikarwarta.com\/wp-content\/uploads\/2024\/11\/Untitled-design-2024-11-19T151827.909.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/aadhikarwarta.com\/index.php?rest_route=\/wp\/v2\/posts\/1667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aadhikarwarta.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aadhikarwarta.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aadhikarwarta.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aadhikarwarta.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1667"}],"version-history":[{"count":1,"href":"https:\/\/aadhikarwarta.com\/index.php?rest_route=\/wp\/v2\/posts\/1667\/revisions"}],"predecessor-version":[{"id":1669,"href":"https:\/\/aadhikarwarta.com\/index.php?rest_route=\/wp\/v2\/posts\/1667\/revisions\/1669"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aadhikarwarta.com\/index.php?rest_route=\/wp\/v2\/media\/1668"}],"wp:attachment":[{"href":"https:\/\/aadhikarwarta.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aadhikarwarta.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aadhikarwarta.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}