Builds a strategic alliance on a foundation of shared values and synergies.<\/p>\n\n\n\n
Lauritz Knudsen Electrical and Automation was earlier known as L&T Switchgear and is a unit of Schneider Electric Group in India.<\/em><\/strong><\/p>\n\n\n\n Partnership Video:<\/strong> https:\/\/youtu.be\/yNWY3R2OHVc<\/strong><\/a><\/strong><\/p>\n\n\n\n Lauritz Knudsen Electrical and Automation (formerly known as L&T Switchgear), a leading player in the Indian Electrical and automation industry and a unit of the Schneider Electric group in India, today announced a strategic partnership with Mumbai Indians, one of the biggest and most valued cricket franchise, as their \u2018Principal Partner\u2019.<\/strong> <\/p>\n\n\n\n As part of this landmark partnership, the Lauritz Knudsen logo will prominently appear on the front of the Mumbai Indians’ official jersey and training apparel, reaching fans at Wankhede and the team’s 50 million global fan base, starting in the 2025 season.<\/p>\n\n\n\n Deepak Sharma, Zone President, Greater India, MD & CEO of Schneider Electric India, said, \u201cCricket unites India like no other platform, creating connections that transcend borders and cultures. At Lauritz Knudsen, our solutions have fortified the success of our customers for decades, and as we embark on a new growth trajectory aligned with the nation\u2019s vision of \u2018Viksit Bharat,\u2019 we remain committed to being a partner of choice for our customers, partners, and stakeholders. <\/p>\n\n\n\n This partnership with Mumbai Indians, one of the world\u2019s most successful cricket franchises, perfectly reflects our shared passion for growth, excellence, and performance. We wish the team an exceptional season, confident they will once again elevate the game, setting new benchmarks for class, quality, and innovation in cricket.\u201d<\/p>\n\n\n\n Naresh Kumar, COO of Lauritz Knudsen, added, <\/strong>\u201cAt Lauritz Knudsen, our commitment to India is both profound and unwavering. This partnership with Mumbai Indians exemplifies the transformative power of collaboration in driving progress and innovation. <\/p>\n\n\n\n As we chart a new course under our reimagined brand identity, we reaffirm our dedication to empowering India\u2019s growth through solutions that inspire aspiration and deliver unmatched reliability. Aligning with Mumbai Indians\u2014a team that epitomizes excellence and an indomitable spirit\u2014enables us to deepen this commitment and engage with millions across the nation in meaningful ways.\u201d<\/p>\n\n\n\n Rajat Abbi, VP \u2013 Global Marketing and Chief Marketing Officer of Schneider Electric, Greater India, said, <\/strong>\u201cMumbai Indians exemplify the passion, focus, and relentless pursuit of excellence that resonate deeply with us at Lauritz Knudsen. <\/p>\n\n\n\n With the launch of our new brand identity and our steadfast commitment to driving the nation\u2019s growth, this partnership symbolizes a strong synergy of trust and a shared vision between two iconic brands. In the long term, we see this collaboration as a catalyst\u2014not just amplifying the unifying energy of cricket, but also advancing our mission to empower Bharat and contribute to shaping the New India.\u201d<\/p>\n\n\n\n This partnership signifies a bold step forward, combining Lauritz Knudsen\u2019s cutting-edge expertise with the dynamic energy of one of cricket\u2019s most celebrated teams. Both brands aim to leverage this partnership to engage millions of fans globally, reinforce their market leadership, and set new benchmarks in their respective fields.<\/p>\n\n\n\n A Mumbai Indians spokesperson added, <\/strong>\u201c<\/strong>We are thrilled to welcome Lauritz Knudsen Electrical and Automation as our principal partner\u2014a brand that embodies innovation and performance. This partnership is built on the strong heritage of Lauritz Knudsen and the cricketing legacy that Mumbai Indians have crafted over the years. Together, we aim to build on the shared values that unite us, with our fans always at the heart of everything we do.\u201d<\/p>\n\n\n\n The partnership between Laurits Knudsen and Mumbai Indians is a strategic alliance built on a foundation of shared values and synergies that promise to elevate both brands to new heights. It reflects Lauritz Knudsen\u2019s ongoing commitment to partner with brands that complement its legacy of excellence<\/strong> and deliver on brand values of \u2018Listen, Partner and Innovate\u2019.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" Builds a strategic alliance on a foundation of shared values and synergies. Lauritz Knudsen Electrical and Automation was earlier known as L&T Switchgear and is a unit of Schneider Electric Group in India. Partnership Video: https:\/\/youtu.be\/yNWY3R2OHVc Lauritz Knudsen Electrical and Automation (formerly known as L&T Switchgear), a leading player in the Indian Electrical and automation … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":1884,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[179],"class_list":["post-1883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-english","tag-lauritz-knudsen"],"jetpack_featured_media_url":"https:\/\/aadhikarwarta.com\/wp-content\/uploads\/2024\/12\/Untitled-design-2024-12-12T144409.435.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/aadhikarwarta.com\/index.php?rest_route=\/wp\/v2\/posts\/1883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aadhikarwarta.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aadhikarwarta.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aadhikarwarta.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aadhikarwarta.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1883"}],"version-history":[{"count":1,"href":"https:\/\/aadhikarwarta.com\/index.php?rest_route=\/wp\/v2\/posts\/1883\/revisions"}],"predecessor-version":[{"id":1885,"href":"https:\/\/aadhikarwarta.com\/index.php?rest_route=\/wp\/v2\/posts\/1883\/revisions\/1885"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aadhikarwarta.com\/index.php?rest_route=\/wp\/v2\/media\/1884"}],"wp:attachment":[{"href":"https:\/\/aadhikarwarta.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aadhikarwarta.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aadhikarwarta.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}